Pillow Specialty Store: What to Look For and Where to Get Fitted
A pillow specialty store can offer more choice than a big-box retailer, but choice is not the same as fit. The right pillow depends on your body, so look for a place that measures you before it recommends a pillow.
Key takeaways
- A specialty store helps most when someone measures you. Otherwise you are still guessing at height.
- Pillowise is not sold in retail stores or through a direct webshop. It is sold through licensed chiropractors, physical therapists and massage therapists.
- The measurement at a Pillowise provider is free, and a 30-day comfort guarantee applies after purchase.
What should a pillow specialty store do for you?
A good one asks how you sleep and looks at your body, not only at the pillow wall. Shoulder width, neck length and sleeping position all change how high your head sits. A pillow that suits a broad-shouldered side sleeper can be too tall for a petite back sleeper. For more on this, see our page on the right pillow height.
What if the store only sells by feel or by label?
Pressing a pillow with your hand tells you about softness. It does not tell you how the pillow will hold your head and neck for hours. Labels such as "orthopedic" or "cervical" also do not guarantee a fit. Our guide to why fit matters more than brand explains what to check instead.
How does Pillowise approach it?
Pillowise treats the pillow like a shoe size. Your provider takes three measurements: shoulder width, neck circumference and neck height. We add your sleeping position and mattress firmness, and the Pillowise algorithm picks one of 7 sizes. Weight is not part of the calculation, so your provider checks how you lie on the pillow and adjusts if needed. You can read the steps in What Happens in a Pillow Fitting.
The standard pillow measures 22 x 14 in. The core is 100% premium Dutch memory foam, non-toxic and latex-free. The cover is removable and machine washable at 104°F (40°C). You can see more on the Pillowise pillow page. You can also read our pillow fitting guide first.
What if the pillow does not feel right?
You get a 30-day comfort guarantee: give the pillow 7 to 10 days to adjust, then exchange it for another size or return it for a refund within 30 days of purchase. Return shipping is paid by the customer and shipping charges are not refunded. Details are on our return and exchange page. Pillowise also carries a 5-year warranty on material and production faults.
Scope
A fitted pillow is an adjunct to care, not a treatment. If you wake with ongoing neck pain, numbness or headaches, see your own provider.
Find a provider near you
Find a chiropractor, PT or massage therapist near you who offers Pillowise. The measurement is free at every reseller. Find a Pillowise provider and book your free measurement.
Are you a chiropractor, PT or LMT? See how to offer fitted pillows in your practice.
Thijs van der Hilst, physiotherapist
Co-founder of Pillowise
