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    Passive Income for Chiropractors: What a Fitted Pillow Line Can and Cannot Add

    A fitted pillow will not give a chiropractor truly passive income, but it can add a small retail revenue line with no inventory: Pillowise drop ships to the patient, and you set the final price. The part that stays yours is the measurement and the recommendation, and that is also what makes the product worth selling.

    Key takeaways

    • Retail products in a practice are low-effort, not no-effort. You still measure, explain and follow up, so we do not call it passive income.
    • Pillowise needs no inventory and has no minimum order. Single pillows can be drop shipped to the patient in the name of your practice.
    • We do not publish wholesale prices or earnings examples. Any numbers you see elsewhere should be treated with caution.

    Is passive income realistic in a chiropractic practice?

    Not in the strict sense. Passive income means money that arrives without ongoing work. A product you recommend to patients depends on your time, your credibility and the patient's trust.

    What a pillow line can be is an adjunct to care that also produces a retail margin. The clinical reason comes first. Patients spend a large part of every night in one position, and pillow height decides how the neck sits during that time. You see the neck in the office, and the pillow is part of what happens at home. For the clinical side, see does a pillow add to chiropractic care.

    If the pillow line is mainly a way to earn money, patients notice. If it answers a question they already ask ("what should I sleep on?"), it fits the visit.

    How does the retail side of Pillowise work?

    Pillowise is sold only through licensed healthcare providers in the US: chiropractors, physical therapists and licensed massage therapists. It is not sold in retail stores, on Amazon or through a direct consumer webshop. Selling Pillowise on Amazon is not allowed. Your practice does not compete with online discount prices.

    Suggested retail prices:

    • Travel pillow (Pillow ToGo): $119
    • Standard pillow: $159
    • Queen pillow: $199

    Resellers set their own final price, and they make a healthy margin on each pillow. We do not publish wholesale prices or annual profit examples on public pages. Earnings claims need to be backed by real data, and we would rather you ask us directly than rely on a number in a blog post.

    What does it cost to start?

    There are two routes, and you can combine them.

    • Display Package Deal, $449. It includes a display, all 6 pillows, posters and a banner, measuring tapes, full use of the online software and one complimentary pillow.
    • Drop ship. No inventory and no minimum order. You order what you need, even a single pillow, and Pillowise ships it directly to the patient in the name of your practice.

    Patient brochures (pack of 25), measuring pads and tapes are available in the reseller shop. Accounts are activated manually after we validate your license.

    What does the work look like per patient?

    The work is the fitting. It is simple, but it is not automatic.

    1. Measure three things. Shoulder width, neck circumference (at C4/C5) and neck height (from the mastoid process diagonally to the outer edge of the acromion). A second person taking the measurements is ideal.
    2. Add position and mattress. Record the position in which the patient falls asleep (side, back or stomach; if unsure, side) and the mattress firmness (soft, medium or firm; if unsure, medium).
    3. Let the algorithm choose. The Pillowise algorithm combines the five factors and picks one of 7 sizes. The system indicates the right size for about 95% of people.
    4. Check the position on the pillow. Weight is not part of the calculation. A heavier person sinks deeper and may need a lower pillow. Situations such as pregnancy may also call for an adjustment.
    5. Send the fit home. The patient takes the pillow home, or you drop ship it.

    The full walkthrough is in what happens in a pillow fitting. That page also explains why we fit pillows rather than sell one stock height. Patients can also measure themselves with PillowScan on the web, but your check is what turns it into a recommendation.

    What guarantees do patients get?

    Patients are more likely to try a pillow when the risk is clear, and clear terms also reduce questions at the front desk.

    • 30-day comfort guarantee. After giving the pillow 7-10 days to adjust, the patient can exchange it for another size or return it for a refund within 30 days of purchase. Return shipping is paid by the customer, and shipping charges are not refunded.
    • 5-year warranty on material and production faults. It does not cover normal changes in firmness, improper use, wear and tear, contamination or damage after delivery.

    What are the limits of this model?

    A fitted pillow is an adjunct to care, not a treatment. It will not fix a neck condition that needs assessment, and it will not help every patient. Some people will sleep the same on any pillow. Others need a referral or a different plan.

    Selling products to your own patients also carries professional obligations. Check your state board's rules and your malpractice carrier's guidance on retail sales, and be open with patients that you offer the product. A pillow recommendation should follow your clinical judgment, not a sales target.

    Finally, the revenue is only as large as the number of patients who ask and who you choose to fit. We cannot predict that for your practice, and we will not try.

    For providers

    If you want to see how the fitting and the reseller setup would work in your office, register on our chiropractor page. PTs and licensed massage therapists can register there too. You can also see the pillow range before you decide. Questions go to info@pillowise-usa.com or (844) 291 7392.

    Register as a Pillowise reseller: Pillows for Chiropractors, PTs and LMTs

    Thijs van der Hilst, physiotherapist
    Co-founder of Pillowise